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AGILE LOGISTICS
World Wide Shipping
February/March 2003
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By THOMAS CRAIG President LTD Management www.ltdmgmt.com |
Agile is the essence of supply chain
management. Adaptive, move-quickly is necessary for an effective supply chain.
Each order must be handled differently. Each customer has its own set of instructions
and requirements to satisfy its supply chain. And manage a supply chain that
can stretch 10,000 miles from many suppliers to customers. That may be the ultimate
in agile and flexible. In addition, Logistics organizations are lean. The global
supply chain can be extremely complex. The logistics director must be a maestro
to manage an agile supply chain with its scope and breadth. And it must be lean.
Lean is a fact-of-life in today's business world. Do more with fewer resources.
Being agile and lean has been made more difficult with cargo security concerns
following the 9/11 attacks. For example, it has been estimated that the new
U.S. Customs 24-hour Advance Manifest System rules add four days of inventory
to inbound international supply chains. That is a significant impact.
Why must Logistics be agile? Time is the biggest driver and enemy of agility.
It drives customer satisfaction and responsiveness. It is important to gaining
competitive advantage with supply chain management. Faster. Faster. Faster.
Orders change. Demand changes. Delivery requirements shorten. Inventory requirements
change. Customer and company internal expectations have increased. Time demands
have shortened, while the length and complexity of supply chains has increased.
So how is Logistics agile? They must do what they have been doing but do more
of it. An essential requirement is to gain supply chain visibility. What is
going on throughout the supply chain, within your company, at suppliers, at
outside warehouses, at carriers and at 3PLs or 4PLs that may be used? What inventory
is where? What inventory is needed where? What customer orders must be filled?
What is happening with purchase orders? Do purchase order deliveries match up
with sales and inventory replenishment requirements and dates?
Time means velocity--velocity as to order fulfillment and delivery; as to inventory
turns; as to order to payment; as to placement of purchase order through to
delivery to customers. Global supply chains, by their length, mean distance
and time. Distance and time are anti-agile agents.
To answer these and other questions that arise, certain elements must be in
place.
*Information Technology. Visibility is very important to an agile global supply
chain. Visibility requires systems capability to see customer orders and inventory.
It is especially critical with purchase orders and suppliers. Emails, faxes
and phone calls do not give visibility to the supply chain. They are emergency
measures and do not provide transparency. Logistics cannot manage using emails,
especially with international suppliers.
Information technology is not the complete answer; it is not an end. It is
a means to an end. Technology is one part of three parts to business process
success. Practice/operation and people are two other parts. Some make the mistake
of assuming that systems will solve all problems, be a silver bullet, and are
disappointed when that does not happen. It does not because of other issues
with practices and/or people. It is the same with implementing technology by
assuming away underlying processes and people.
That caveat said; technology is necessary. Visibility into multiple suppliers
with multiple purchase orders is vital to managing the inbound part of the supply
chain. Revising, reprioritizing and amending open purchase orders is needed
to be agile to changes in inventory and customer requirements. Emails and faxes
are not the way to manage suppliers and purchase orders; technology is.
To have visibility into trading partners throughout the world, web-base systems
work well for all parties. They are less expensive and have broader usage beyond
the internal enterprise system. That makes them especially attractive to implement
and use by many supply chain parties.
*Collaboration. Collaboration often centers on working with another company
to better utilize transport or warehouse assets. This is a narrow view of collaboration
that misses the bigger issues of being agile and the sheer complexity of a global
supply chain with its many participants.
Collaboration really means working with trading parties to improve the exchange
of information, the management of orders, both purchase orders and customer
orders, and delivery of shipments. If lean is a problem, gaining the assistance
of others in the supply chain makes good sense and good use of limited resources.
Collaboration can be difficult because of the "trust" issue with
sharing information and the differing roles of buyer versus seller. Firms in
supply chains cannot collaborate with every participant in the chain. Volume,
critical need or other selection method defines firms that should be collaboration
targets.
The devil is in the details, the execution of the supply chain plan. Good information
technology is important to successful collaboration. Working together reduces
time and uncertainty in the supply chain; and uncertainty contributes to increased
inventories in the chain, as a safety buffer. Start with sharing key information--forecasts,
especially revised ones, inventory levels, order information, and production
schedules. Doing this helps all parties know and understand what is expected
and happening and to identify and resolve potential problems.
Key collaborations should focus on supply chain execution, especially on the
inbound part of the supply chain--the management of purchase orders, management
of suppliers and the transport and delivery of purchase orders. This is the
part of the chain that is the longest in distance and time, affects inventory,
and is the bigger challenge as to overall agility and to collaboration success.
Cooperation in the execution of plans enables companies to identify exceptions
and quickly take remedial action.
Role for Outsourcing. The potential exists for outside firms to provide the
information technology and management skills for being agile, for providing
the supply chain execution. Traditional outsourcing of logistics tasks and functions
with 3PLs fills gaps that exist from lean logistics. However if the 3PL has
a limited view of the supply chain and limited logistics capabilities, then
collaboration opportunities are missed. This creates the potential for 4PL firms
with providing information technology, having logistics management skills and
being neutral as to sourcing, transport and other logistics service providers
that area part of the supply chain. These combined capabilities lay the foundation
for agile logistics.
CONCLUSION. The pressure to be agile will continue. Time demands, inventory
pressures, cost and service requirements and continuing global supply chain
complexity demand it. Today's answers will be challenged tomorrow. Information
technology and collaboration are vital to agility success, especially in the
lean organization.
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