Logistics providers must separate themselves from the competition. They must define why potential customers should choose them, an answer should involve more than price. Otherwise logistical service providers will continue to struggle for identity in a commodity, price-defined environment. Distinguishing themselves will help providers to improve the opportunities for better customer retention and growth as well as to enhance profit margins. LTD Management will work with providers to accomplish these aspects of their business:
Strategies have two parts-planning and execution. These can be operations-focused or they can be a significant change to transform the company. Which strategy is developed can be based on and reflect risks for the business or service sector, competition, or changing customer and/or market segments. LTD Management can work with you on strategy development and execution.
Positioning, including market positioning, is customer-centric, investor-centric and sustainable. It involves market segmentation and non-traditional, outside-the-box thinking. Positioning combined with value proposition can create branding. LTD Management can assist you in developing a positioning program.
Unique selling propositions concern what is important to customers. It is not about what the provider does. Potential and present customers must see the logistics firm as a solution provider, not just as a task-oriented service. This difference will separate you from the competition. LTD Management can help identify and create a successful proposition.
Too many logistics centers end up asset-rich and cargo-poor, over-engineered and under-employed. It is important to understand that there are two customer sets that must be attracted to the hubs for success. LTD Management understands what both customers want from a logistics center.
If these issues sound like areas in which your business could use some help, count on LTD Management. We have a great deal of experience consulting logistics providers, and we welcome the opportunity to assist your company as well. Call today.